Choosing the right platform for your eCommerce site can prove difficult – especially with so many options out there. Most eCommerce platforms offer “out of the box” functionality, which is great – but if you’re serious about having the ability to powerfully customise your site, you should consider Magento. Here’s why:
1. Easy content management
Magento’s inbuilt visual page editor allows you and your developers to customise your site in real-time, with a “what you see is what you get” approach. This allows you to be as creative with code as you like if you wish, or you can just keep things simple. The choice is yours.
2. Mobile-friendly development
Magento shopping carts have been developed to be responsive, which means no functionality is lost regardless of whether you’re viewing on a desktop, laptop, smartphone or tablet. As consumer trends move towards mobile use, you can effectively future-proof your eCommerce site with Magento.
3. SEO made simple
Magento was created with search engine optimisation in mind. As such, your products are more likely to appear towards the top of all the major search engines. Of course, SEO is a fine art and Magento provides plenty of scope for further SEO implementation and development for those with the skills and knowledge to do so.
4. Magento supports up to half a million products
If you’ve got a large inventory, you need Magento. With support for up to 500,000 individual products and the ability to handle over 80,000 orders every hour, Magento has been constructed with serious sales action in mind. The sky’s the limit with this platform.
5. Built-in upselling
It’s easy to prompt customers to browse related products or additional options, both on product pages and checkout pages. This makes it easy to increase sales – choose Magento and increase your profits.
6. Third-party integration
Want to connect your site with PayPal, MailChimp, QuickBooks or eBay? No problem. Magento is designed for quick and easy integration with third-party apps and platforms.
If you’re in need of help with your web development in the UK, why not get in touch with Matter of Software today? We deliver custom websites, apps and software for businesses, and with our Magento expertise we could transform your customer’s eCommerce experience and increase your revenues in next to no time.