Poor navigation is one of the main reasons visitors leave a website. Think about it; when you read a map you want the easiest and most obvious route possible – a website is no different. With that in mind, we take a look at the top six tips that can improve the navigation of your bespoke web design.
1. Keep it consistent
Your main navigation should be kept in the same place, the structure should be the same, as should the format i.e. size and font. If you change your navigation from page to page then the customer will end up feeling like they’re visiting a new website each time and this simply creates confusion.
This is usually found under the main navigation and tells individuals where they have been so far so that they can easily go back. For example; Women’s clothing > Dresses > Maxi Dresses.
3. Clickable logo
Website visitors expect your logo to be clickable. This is the easiest way for them to get back to your homepage and is an essential component of any website design.
4. Accurate navigation titles
A lot of website owners try to be cryptic and clever with their navigation titles. This is something which can actually annoy visitors. Instead, you should label your links as accurately as possible so that the visitor knows exactly what they will find by clicking.
5. Include a search engine box
The option to search your website is an important part of web design. This makes things much easier for those who are looking for something specific and is especially beneficial when you have a lot of information on your website.
6. Page numbers
You should include clickable page numbers as follows; 1, 2, 3, 4, > (next page), >> (last page). Never simply have a next and a previous button. This gives no indication as to how many pages there are and can result in visitors having to click the next button excessively in order to reach the desired page.
So there you have it: six simple ways to improve your website’s navigation!