Thanks to the prominence of DIY site builders and affordable web development teams, anyone can try their hand at building their own website. But that doesn’t necessarily mean that you should try and make your mark on the digital world.
There are a plethora of factors which distinguish good websites from the majority of poor, and even average ones.
If you answer ‘no’ to any of these questions, it’s time for you to take a look at your site. After all, your website is the first impression that online consumers get of your company: you wouldn’t have a physical storefront in tatters, so why would you have an inaccessible, subpar site?
Here are 5 tips to ensure that your web design is as good as it can be…
Many people are eager to get their own piece of ecommerce, but make sure you don’t rush into things. Map things out, and make sure you have a long-term plan for your site.
What are your customer’s needs, and why are they visiting your site? Don’t make your site specialise in one area, allow yourself room for growth and development in the future.
Keep it Simple
There’s nothing wrong with keeping your site concise. Short, sharp sentences keep attention spans much more than lengthy, descriptive paragraphs. Similarly, there’s nothing wrong with making your site accessible: rid your site of any stocky images, excessive animations, lengthy content and irrelevant elements of the site.
Equally, make sure your site’s navigation is simple. Streamline your content to avoid any bounce back; ensure that people have no reason to leave your site through excessive functionality, or an abundance of features.
If you’re looking at making a website, chances are you have a pre-existing social media following. Make sure you don’t miss out on a sizeable portion of traffic by implementing social sharing buttons.
Follow Up with Site Maintenance
There are plenty of free tools available that can help you make the most of your site once it’s launched. Sharing tools like SumoMe and Shareaholic help you utilise your existing following.
SEO tools in content management systems are just as accessible, and can really help you expand your reach. But be careful – you may need help with the construction of a site, and you may also need a hand to best utilise social tools to maintain your site. If you’re uncertain, digital marketing experts always come in handy.
Never stop testing your site, too. Always check for broken links, easy design changes, working buttons, keywords, loading times, and site performance. By continually testing, you can identify popular content, and identify arras which require improvement. This is a best practice, and one which is often overlooked.
It’s rumoured that over 60% of mobile users won’t return to site that isn’t optimised for mobile, and will go to a competitor’s site instead. Hence mobile optimisation isn’t an option, it’s a necessity. Depending on the nature of your site, this is something that you should implement and consider as early as possible.
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