Infographics have soared in popularity as of late. They provide a great way of presenting visually attractive data as part of your bespoke web design. They can make elaborate or complicated information quick to attain and easy to understand. But, what is the difference between a good and a bad infographic?

1. Make it visually obvious

Your reader has no clue regarding what information you are going to be presenting. This should be made immediately obvious, and it needs to be easy to digest. But remember; show it, don’t tell it e.g., put it in a graph, rather than writing it in a sentence.

2. Don’t lose focus

You can easily get caught up in making your graphic visually attractive – using different colours and effects. This is, of course, important, but you need to make sure your main attention is focused on directing your viewer to the key area of visualisation. What is the point you are trying to get across with this data? Infographics are about relaying information, not creating a pretty picture.

3. Keep your data sectioned

This relates to the connectivity of your data and the overall impact of what you are trying to relay. This is how a website designer truly gets your message across. By segmenting your data, you create a reaction and a relationship between the different facts. The more you create different divisions, the more insights you will gain and the better infographic you will create.

4. Use another set of eyes

You should always get somebody else to look at your infographic. You should ask them whether the information is easy to understand and where their attention is immediately drawn to. As you have created the infographic, it is very easy to feel it is readable simply because you understand it. Seeking someone who has no idea regarding what the information is and how it is presented is essential.

An infographic can be a powerful tool if created and used properly. Stay focused, stay segmented, and use another set of eyes to ensure your infographic is effective.