Your website is the number one tool that determines your relevance online. Overlooking key errors on your site or in your web design strategy will make it difficult for you to achieve your goals – namely, ranking highly in the search results and converting traffic into customers. If you want to build a successful website, avoid these three web design mistakes.
1. Failing to update your domain and web hosting service
Nothing is as frustrating as losing your website domain name or your web hosting privileges. Failure to pay your domain registrar or host the yearly fee to renew the rights of owning the domain name and accessing any web design tools may cause your site damaging downtime, or worse, your domain could be snapped up by a competitor. Keep your website contact information and your billing details up-to-date and get in touch with your registrar so you know when your domain and plan is scheduled to expire.
2. Failing to make your website mobile-friendly
Mobile devices such as tablets and smartphones have redefined the user experience. As mobile browsing has now overtaken desktop, mobile friendliness (at a minimum) is a key determinant of getting featured in search engine results. When creating your website, ensure your developer can produce mobile friendly or mobile responsive website design which means your site will still render well whatever display it is viewed on – and that means by device type but also make and model. Having a website your customers can use well on their tablets, smartphones and laptops will make them more likely to buy from you.
3. Choosing to work with a cheap company
It is tempting to go for the cheapest package to save on costs, but your website is one of the most important players when it comes to succeeding online. A good web developer will understand how your core demographic best uses your site and will play to those needs with a design that is logical, intuitive, easy to navigate and also aesthetically pleasing. They’ll also be able to equip your site with everything it needs, from a bespoke CMS to a built-in eCommerce store to increase your sales and a tailor-made app.
Don’t comprise your success online by committing one of these crucial mistakes. To partner with a web design and mobile application development company who has your back, speak to us at Matter of Software today.