So you’ve decided that your business could benefit from its own mobile app, but what are the potential pitfalls? With the help of a skilled mobile application development company, you can steer clear of the potential pitfalls for a successful mobile app.
In this blog, we take a look at some common mistakes which can crop up when companies dive head first into app development:
1. Overloading with features
You might have started off with the idea of a simple app to support your branding or conversions, but very quickly, one or two features can become six or seven. Packing your app with features does not necessarily result in a better user experience, and in many cases, it can detract from it. Requesting too many features can make your app needlessly bulky, while also being harder and slower for the user to navigate, with a longer load time. Stick to the key features which work the best.
2. Going ‘multi-platform’ at all costs
While you might have envisaged designing an app for both the two main smartphone markets – Android and Apple – it can actually make sense to launch it for one or the other, initially. That’s because releasing an app for one operating system initially can allow you to note user feedback and make necessary tweaks before launching it on the other operating system. With so many Android and Apple users on the planet, you will still have a big audience to aim for!
3. Picking the wrong mobile app developer
As with any other investment in a product or service, you should ensure that you know exactly where your money is going. Before employing the services of a mobile app developer, ask for evidence of relevant past experience, and request information on some of the apps which they have designed so that you can try them for yourself. References, a portfolio and a professional approach should all be valued highly.